Canadian Grocer and Marketing Magazine hosted a booth of food tech companies, at an industry event. This initiative was largely directed by the sales team, with a very short turnaround, this was all developed within a week, among other tasks. I took what the sales team was developing and simplified it to help bring clarity to what the booth was all about. I created the logo and design, taglines and the concept for the GIF ads that would run on our website. I thought the easiest way to tell the audience what this is, is tell them what this wasn't. Or, sure it's about their business problems, but it's about technology in their business that helps their customers.