CAA Alaska Trip Contest

CAA, one of Totem Content’s longest running clients, was short staffed internally and needed some extra help on a contest campaign running during the Canadian International Auto Show in Toronto. Due to the last minute nature of this project and a change over of stakeholders in the company, the project scope changed as we were building and developing. Initially this project started as a request for a logo, and increasingly changed in what was needed and size of final output. What started as a logo request, grew to a 12' tall banner and campaign across multiple touch points.