![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4661dedc5edd872e1067d74a1c82e216/0d357f93-1b7c-4b12-b55d-f7b2e31aabda_rw_1920.png?h=1afe16e0be6bf834a07341c20d6ca7f4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4661dedc5edd872e1067d74a1c82e216/437cb614-ef75-4179-af61-7ab1b68b361c_rw_1920.png?h=cd7976c3925c8e9fe18375ebee221536)
CAA, one of Totem Content’s longest running clients, was short staffed internally and needed some extra help on a contest campaign running during the Canadian International Auto Show in Toronto. Due to the last minute nature of this project and a change over of stakeholders in the company, the project scope changed as we were building and developing. Initially this project started as a request for a logo, and increasingly changed in what was needed and size of final output. What started as a logo request, grew to a 12' tall banner and campaign across multiple touch points.